dollarDex transformed their business model from their original online loan and financing model to include distributing unit trusts.

Things I like about dollarDEX

1. Investing with credit card.
   This is a killer feature and appeal to those that likes to mange their finance with credit card. Effectively you can use the credit money in advance and at the same time accumulate reward points for your card.
   Although not all fund can be brought with credit card, this concept alone deserves full point.
2. Performance chart comparing to CPF and bank deposit.
   A nice simple chart that all other sites should have but don’t.

Things that dollarDEX can improve

1. Browser friendliness.
   Since I use Firefox, dollarDEX is the only site among the 3 that I have to switch to IE in order to use it. As a result I hardly ever visit it.

With commission of online unit trust retailers half that of banks/brokers, it make sense to use online brokers to save on the charges.

In Singapore, I know of 3 pure online distributors – FundSuperMart, FinatiQ and dollarDex. (Please share with me if you know of others)

Some banks and securities houses like Phillip Securities’s POEMS also allows buying of unit trust online.

Buying online is simple and easy, saving not only money but also time. In future posts, I will be sharing my experience with these distributors.