Of the 3 online unit trust retailers, Fundsupermart (FSM) is my favourite site for unit trust investing in Singapore.
What I like about fundsupermart.
- Good, informative, original articles. Unlike the other sites, FSM has editors that research and write articles. This set them apart from sites that uses fund managers stories. They also publish a magazine. Having SPH as an investor does shows.
- Simple and easy to use user interface.
- Good set of functions to search, compare and chart funds.
- Only unit trust site with a forum. This actually show that FSM “get it” when comes to online interaction and leveraging the online media to reach out and create community.
- SGS bonds. Though I don’t buy them, they are a good concepts and add to the investment mix. This and beening the first CPFIS Investment Administrator show that They are creative in delivering value to customers.
What fundsupermart can improve on.
- Articles are getting more “markety“. More objective and well-researched article please.
- Function to chart investment over time.
- Graph or table to compare invested amount against CPF or bank return.
Fundsupermart.com is also my favourite! :)
There is an iPhone / iPod touch application that helps you monitor your Fundsupermart investments. It’s called Fund Watch and it’s available at the app store or the URL above.